The website is the first major application of the new brand identity and is now live. Alongside the new design and layout, the content has been revised to provide an up-to-date and complete representation of what Bedifol stands for and what the company achieves.

One brand identity, four criteria

The foundation of the new appearance is a new logo, a defined colour system, a new typography and a proprietary visual style. The brand identity was developed by the internal Brand & Communication team.

Four design criteria serve as the benchmark for all creative decisions:

• professional and reputable

• timeless

• friendly and reliable

• high-performance

Two imagery styles

The new design uses two complementary imagery styles. The first consists of real photographs showing the people and operations behind the company. The second is a high-quality 3D visual style, clear and aesthetic, which precisely visualises products and performance.

Both styles serve the same purpose from two different angles: to make Bedifol tangible and to show exactly what Bedifol does.

Visible in the daily working environment

The new brand identity is not limited to digital channels. Workwear and water bottles are branded in the new design, ensuring the identity is present where the daily work takes place.

Step-by-step implementation

The relaunch is not complete with the launch of the website. Further applications will be transitioned gradually. The new system is binding from now on: all new materials, documents and appearances will be created exclusively within it.